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Marketing Cover Letter Writing Tips and Examples


Marketing Cover Letter: Marketing cover letter. Do you want to make a profession out of marketing? When applying for your first marketing job, make sure to include any past experience in your cover letter that showcases your relevant skills and talents and complements your resume.

Marketing Cover Letter Writing Tips and Examples

Marketing Cover Letter Writing Tips and Examples

A sample cover letter for an entry-level marketing position is provided below. Make edits to this example based on your qualifications to meet the position you’re applying for.

Facts about Marketing Cover Letter

Writing an effective Marketing cover letter is a crucial step in the job search process. When drafting a cover letter, refer to the job description’s requirements.

Refer to your most relevant or remarkable qualifications in your letter to show employers why you’re a good fit for the job.

The following Marketing cover letter example, similar to resume samples, will assist you in writing a cover letter that effectively emphasizes your expertise and qualifications.

If you’re ready to apply for your next job, start by uploading your resume to Indeed Resume.

Tips for Writing a Marketing Cover Letter

Include relevant experience in the body of your letter: Include any relevant experiences in the body of your message.

Include instances when you displayed the skills and talents required for the job, even if you have never worked in marketing.

Use concrete examples: Your cover letter should complement your resume. Provide specific instances of times when you displayed the talents or attributes required for the position in your cover letter.

Examples demonstrate that you possess the necessary skills for the position.

Look for keywords in the job description, which are words that underline the abilities or traits required for the position. In your cover letter, use some of these keywords.

Start with a model or template: A sample or template of a cover letter might assist you in deciding what information to include and how to construct your cover letter.

However, when you use a sample or template, be sure to change the information to fit the job you are applying for.

When composing your letter, make sure to follow the official business letter structure. This letter should be professional.

Make sure you proofread your cover letter properly. To make a good first impression, your letter should be polished and professional.

1. Match Your Qualifications to the Job

The first thing you should do before writing your cover letter highlights the job announcement with a highlighter.

Underneath subheadings like “Job Requirements,” “Required Qualifications,” or “Preferred Qualifications,” write down the most important abilities or qualifications it requires.

Next, sprinkle these keyword phrases across your cover letter and CV.

Because many employers now utilize automated applicant tracking systems (ATS) to examine the first wave of applications, all of your application materials must include the keywords that these algorithms are looking for.

The placement of important keywords and the number of times they are used to rank applications. Your cover letter and CV may never reach the human eye of a recruiting manager if they do not include these keywords.

2. Sample Job Posting

Here is a sample job posting for an entry-level marketing position. The most significant keywords are highlighted in boldface.

3. Job Summary

ABC Marketing Group is looking for a bright Marketing Assistant/Coordinator to join our team as our next rising star!

We’re seeking a captivating communicator with exceptional interpersonal and customer service abilities.

We’d love to talk with you about the career prospects we offer if you’re creative, industrious, and passionate about developing distinctive and dynamic marketing strategies for key players in the e-Commerce sector.

Print, internet, and email marketing campaigns and promotions are among the responsibilities of this position. Create and manage web pages for clients, as well as social media platforms.

Email and one-on-one meetings are used to communicate with clients.

4. Job Skills & Qualifications

Bachelor’s degree in marketing, advertising, or communications is required. Writing, digital design, and communication skills are all strengths.

Successful internship experience in marketing or public relations is preferred. HTML and WordPress

5. Include Related Skills in Your Cover Letter

Keywords for an entry-level marketing position include “marketing,” “public relations,” “email,” “social media,” and “web pages,” as you can see. In the wording of the following cover letter sample, many of these are used.

Sample Cover Letter for Entry-Level Marketing Trent Applicant

123 Cardio Street

Anytown, CA 12345



April 20, 2022

Sarah Lee

Director, Marketing

ABC Marketing Group

123 Business Rd.

Business City, NY 54321

Dear Ms. Lee,

The available marketing position at ABC Marketing Group piques my curiosity. I believe that my educational background and work experience qualify me for the role.

I developed an interest in marketing and public relations throughout my time at XYZ College. I’ve looked for numerous possibilities to improve my marketing abilities.

I interned at the National Sculpture Society in New York City last summer, for example. My job required creating web pages and slideshows to promote the society’s artists’ achievements.

My site authoring abilities were put to good use to help the group achieve its goal of promoting sculpture.

I am responsible for updating information on alumni, career counselors, and companies that publicize internships with our office as an assistant at XYZ College’s career services office.

This entails a lot of calling throughout my office shifts. I email clients in addition to calling them. This necessitates the use of interpersonal skills in order for me to properly communicate with clients.

I’ve been given even more responsibilities as a result of my excellent communication abilities. For example, I now use numerous social media sites to promote all career services events.

My marketing experience and interpersonal skills make me a strong contender for this post, in my opinion. I am a hard worker who is enthusiastic about what I do.

I will be a good contributor to your firm, and I will take advantage of this opportunity to further expand my marketing skills.

Thank you very much for taking the time to evaluate my candidacy application. I’ll contact you again in a week to ensure that you received all of my materials and, hopefully, arrange an interview time.

Best wishes,

Your Signature (hard copy letter)

Trent Applicant

More Marketing Cover Letter Tips

Make sure you know how to create a cover letter that makes you seem like the ideal candidate for the job before you begin.

Selling things and services is second nature to you, but selling yourself in a job application is more difficult.

To persuade companies that you’d be an invaluable addition to their marketing team, pair your resume with a strong marketing cover letter.

Here are three pointers for drafting a marketing cover letter that will get you a callback:

6. Highlight Marketing Skills

Because marketing involves a wide range of jobs, your responsibilities will differ based on your position. The ideal marketing cover letter, on the other hand, emphasizes your marketing competence as well as a nice blend of hard and soft talents.

Collaboration and time management, for example, are essential soft skills for working with other marketers and completing tasks on time.

Demonstrate your job-specific talents to assist companies to understand that you satisfy their technical criteria right away.

Technical talents that complement your marketing skills include an understanding of social networking sites and paid advertising tools, for example.

Here are key marketing skills to include in your cover letter:


Customer service skills

Organizational skills

Google Drive and Microsoft Office (Excel, Outlook, and Word)

Accounting software (Intuit QuickBooks)

Content workflow software (Atlassian JIRA, Trello, and Asana)

Customer relationship management software (Oracle Eloqua, Blackbaud The Raiser’s Edge, and Salesforce)

Sales skills

Attention to detail


Problem-solving skills


Communication skills

People skills

Project management software (Confluence, Microsoft SharePoint, and Microsoft Project)

Sales and marketing tools (Google Analytics, Marketo Marketing Automation, Semrush, and Ahrefs)

Graphics or imaging software (Adobe Creative Cloud, Adobe Illustrator, and Adobe InDesign)

7. Provide Examples of Achievements (with numbers)

Show prospective employers how your abilities and expertise directly help their firms when writing an excellent marketing cover letter. But don’t simply tell them what you can achieve; demonstrate it with figures.

Give specific examples of your marketing accomplishments, with numbers to back them up. This demonstrates you’re results-oriented and offers them an idea of what you can contribute to their workflow.

Here are some examples of hard numbers being added to bullet points:

-Assisted clients with business plan, purchase, branding, advertising, remodeling, and marketing, increasing monthly sales from $8,000 to $47,000 in 10 months

-Spearheaded the development of the first media kit amalgamation for all company projects, increasing national sales by 8%

-Implemented efficiency and cost-saving programs for the editorial, production, and sales processes of three magazines, increasing profitability by 10% on average

8. End With a Convincing Closing Statement

Knowing how to end your cover letter can change the entire tone of your job application. So you need to craft a compelling closing statement that entices the hiring manager to schedule an in-person meeting to learn more about you.

A strong closing statement expresses enthusiasm for the job, reiterates how your skills can add value, and requests an interview.

Here’s how to write a convincing closing statement for your marketing cover letter:

Show your passion for the job by stating what about the role interests you most. For example, if you use their product in your personal life, explain how much it has helped you.

Focus on what your prospective employer has to gain from your employment, rather than what they can do for you.

For example, connect the accomplishments on your resume to the job description in your cover letter to show you can adapt your skills for the benefit of their company.

Thank the hiring manager for their time.

Include a call to action to encourage them to reach out. For example, “I look forward to speaking to you. You can call me at (453) 074-1701 or gustave.grimm@email.com.”

Sign off with “Sincerely,”.

Marketing Cover Letter Examples

Here we provide two different samples of a marketing cover letter:

1. Let’s meet Beatrice

Beatrice enjoys learning Dutch, loves reading historical fiction, and is the biggest fan of Last Week Tonight with John Oliver.

But, more relevantly—

Stella is applying to work at Samson & Hedges Marketing Agency as a digital marketing specialist. They seek someone who has worked on appealing text and landing page optimization, among other things.

She knows she has what they require; all she needs now is a strong marketing cover letter to reassure them.

Check out this digital marketing cover letter sample and see how she nails it:

Example #1: Mid-Level Marketing Job Candidate

Beatrice Cardoso Dias

Digital Marketing Specialist




August 22, 2019

Louis P. Avila

Marketing Manager

Samson & Hedges Marketing Agency

2377 Washburn Street

Baton Rouge, LA 70806

Dear Louis:

As a junior digital marketing specialist with Left Kidney Media Group, I recently opened up my employment availability to seek new opportunities and growth.

This morning, I came across the job ad for a senior digital marketing specialist/marketing coordinator at Samson & Hedges, and I jumped at the chance.

With my 2.5 years of working with similar tools, demographics, and media formats, I am positive I would be a great fit on the marketing team.

You stated in the

 that you’re searching for a marketing associate with experience in copywriting, analytics, and conversion optimization.

Similar tasks at Left Kidney included increasing the CTR of landing pages and enhancing the ranks of key landing sites in the SERPs.

Using my marketing skills and technical abilities, I was able to grow sales by 13% during my time there, and I’m confident that I could transfer those same marketing skills and technical abilities to Samson & Hedges for the senior digital marketing specialist/marketing coordinator position.

Finding your job ad appears like a dream chance for me, from the difficult marketing objectives to your fantastic business culture. I would be honored and proud to join Samson & Hedges’ marketing department, and I would work hard to make you and the rest of the team proud to have hired me.

Can we meet for coffee or a call (video or phone work for me) to discuss how I could bring the same results I’ve had at other companies to Samson & Hedges?


Beatrice Cardoso Dias



What’d you think?

Beatrice has got this job in the bag, for sure. But, what if you don’t have professional experience in marketing? No worries.

2. Let’s meet Amanda

Amanda is best friends with Beatrice. She doesn’t have experience in marketing like Beatrice, so she’s applying to an entry-level marketing job as an intern.

Take a look at this sample cover letter for a marketing job with no experience:

Example #2: Entry-Level Marketing Cover Letter With No Experience

entry-level marketing resume example

Amanda Araujo Alves

Marketing Graduate




August 23, 2019

Louis P. Avila

Marketing Coordinator

Samson & Hedges Marketing Agency

2377 Washburn Street

Baton Rouge, LA 70806

Dear Louis:

Having completed my bachelor’s degree in marketing management, I began searching for positions in marketing agencies in and around the Baton Rouge area. I was tipped on the opening for a marketing intern at Samson & Hedges, and I believe it would be the best place for me to earn my first professional experience.

According to your Indeed job posting, you’re looking for a marketing intern with creative talents, knowledge of marketing procedures and tools, social media savvy, and market research experience.

My education, excellent university grades (98.7%), and extracurricular activities have given me expertise in all of these areas and more.

As a marketing intern applicant at Samson & Hedges, I’d like to put my marketing abilities to good use and further develop them.

It would be fantastic if we could talk about your marketing team’s current and future goals, as well as how my marketing skills, copywriting abilities, and SEO knowledge may help Samson & Hedges expand as a company and with clients.


Amanda Araujo Alves



Okay, so there you have it. We gave you two marketing cover letter examples, a marketing intern cover letter sample here and a digital marketing cover letter sample before that.

Let’s go through how to write a perfect marketing cover letter of your own.

Feeling short on time?

We’ve included fill-in-the-blank marketing cover letter sample components below for you to copy and use as needed.

Is your marketing resume also up to par? Check out some tips for making yours perfect: 25+ Writing Tips and a Marketing Resume Sample

Read Also:

How to Write a Cover Letter for Marketing Jobs Step by Step (Template)

This is how to make a show-stopping marketing cover letter:

1. Format the Marketing Cover Letter as You Would a Business Letter

Imagine you’re tasked with spearheading a marketing campaign to promote a brand new shampoo. You don’t just jump straight to making graphics, right?

No, first you have to determine the format(s) you’ll use in your marketing campaign. Same on a cover letter for marketing jobs. Figure out the layout before you worry about the contents.

Ready to format your cover letter? Here are the key rules to follow when formatting marketing cover letter templates:

‣ Align every section of your marketing job cover letter to the left (no justified text, either).

‣ Use one-inch margins around the entire marketing cover letter, and use single line spacing in the text.

‣ Pick a classic cover letter font, such as Arial or Georgia.

‣ Don’t write more than a one-page cover letter for marketing jobs.

2. Create a Great Marketing Cover Letter Contact Info Heading

The cover letter header, just like the heading on your marketing resume, starts with your contact details.

After that, the date of writing is a must, since this is a formal letter. Finally, the company’s info, including the name and job title of the marketing manager or HR rep.

Follow this sample marketing cover letter template:

Marketing Cover Letter Header Template

[Your First and Last Name]

[Your Job Title] (Optional)

[Your Phone Number]

[Your Email Address]

[Your LinkedIn Profile URL]

[Today’s Date]

[Marketing Manager Name]

[Marketing Manager Job Title]

[Marketing Agency Name]

[Marketing Agency Street Address]

[City, State, Zip Code]

3. Introduce Yourself & Identify the Position Being Applied For

The opening, whether on a marketing coordinator cover letter or a marketing analyst cover letter, needs to wow them.


Begin by addressing the reader by their first name. Find the marketing coordinator’s or HR employee’s name on LinkedIn or the company’s website.

After that, introduce yourself in the cover letter. Tell them about the position you’re applying for. Finally, briefly describe your marketing experience, talents, and background.

Take a peek at this marketing cover letter sample for inspiration:

Opening Statement in a Marketing Cover Letter

Dear [Name of Marketing Director]:

I recently came across a job posting for [Exact Marketing Job Title] at [Company Name] and became really interested in it.

I’ve become highly proficient in [e.g., SEO, Social Media Marketing, Content Marketing, Copywriting & Copyediting, Advertising, Conversion Optimization] as a [Previous Job Title] with [Number of Years] of marketing experience.

I am confident that I would be an excellent choice to assist the marketing team in meeting and exceeding its impending challenges.

Simply fill in the blanks and use them for your own purposes!

What to Include in a Cover Letter

So, what should you include? We’ll let the 11 templates below this list do most of the talking.

No matter which one you download, pay attention to the following elements all of which should shine through in the letter you send to your future manager.

1. Contact Information

Your contact information, as well as that of the company to which you’re applying, should be included in your cover letter.

Your phone number, email address, and any social media profiles you’re willing to disclose and receive connections to are all included in your contact information.

Although home addresses are not essential, they can provide reassurance to the employer that you live close by and would have no issue getting to work.

Avoid giving your present employer’s phone numbers, email addresses, or physical addresses.

Using your personal Gmail address instead of your work email, for example, guarantees that your communications with recruiters are kept distinct from your other business interactions.

2. A Personal Address Line

Do your best to avoid saying “to whom it may concern” at the front of your cover letter, as common as it is these days.

Address lines that refer to a specific person or company attract the attention of your reader far faster and demonstrate to the employer that you’ve taken the effort to personalize your application letter for them.

Don’t know who the hiring manager is? The phrase “employers at [business name]” will suffice.

3. A Hook

A “hook” is a clever introduction that “hooks” your reader into wanting to learn more. Think about yourself as a job candidate what makes you unique?

What about your career might a recruiter be intrigued by that you can pack into an interesting first sentence?

4. Why You’re Qualified

It’s a no-brainer that you should summarize your professional experience in your cover letter. However, today’s best applications describe why this experience qualifies the applicant for the job they’re applying for.

For example, don’t just state that you spent three years writing for a company blog. Explain that this type of work lends itself to managing your new potential employer’s content calendar every week.

Read Also:

5. General Knowledge of the Business

Your application could be thrown out because of grammatical problems, but that’s not the only reason.

Using a generic “one-size-fits-all” cover letter will also decrease your chances of getting an interview, especially if you forget to modify the firm name.

So, if you’re going to compose a cover letter, spend some time commenting on the company. Why are you interested in working for this company? As a professional, what about their company stood out to you?

Now, let’s look at an example cover letter, what makes it effective, and 11 cover letter templates you may download or use as inspiration.

Using the parts we stated, the example above shows how to draft a marketing cover letter.

The first few words, aside from the contact information and the address line, explain why the candidate is qualified for the post. This example uses data to demonstrate why they would be a good match.

In addition, the candidate outlines why they’re interested in the specific company in the second to final paragraph, exhibiting general understanding of the industry.

This is a wonderful sample to utilize for inspiration because it incorporates all of the aspects into a cover letter.

14 Free Cover Letter Templates for Your Next Job Application

You have a job application that bothers you? Here are guidelines:

1. Header

The level of formality your header has will depend on the company to which you apply. If you’re applying to a formal business, it’s important to use a formal header to open your cover letter, like in the sample above.

Put your address, the date, and the company’s address. But if you’re applying to a company that isn’t as formal, you don’t need to include yours and the company’s addresses. You can still include the date, though.

2. Greeting

It’s fine to use “To Whom It May Concern,” but you might want to look up the recruiter’s or hiring manager’s name online.

If you complete your research and aren’t sure you located the proper name, use the generic greeting; however, if you are certain, it indicates you put in the effort to find their name and will capture the recruiter’s attention.

If you have the recruiter’s name, do you greet them by their full name, or by their courtesy title (i.e. Mr., Ms., or Mrs.)? Similar to the header, it depends on the company’s level of formality.

If you’re applying to a corporate business, you may want to consider using “Mr. Snaper” instead of “Jon Snapper.” If you’re applying to a start-up or a business with a more casual culture, you can use “Jon Snaper,” as shown in the example.

3. Introduction

In 1-3 sentences, explain why you’re excited to apply and what makes you the ideal candidate. Don’t waste time discussing where you saw the job posting or who you know at the company; just get to the topic.

This isn’t the place to go into great depth about why you’re an excellent candidate; that belongs in the second paragraph.

To establish the tone for the rest of your message, simply list a few major arguments in one phrase. Keep in mind that the recruiter might compare your cover letter and CV, so make sure they match.

4. Paragraph 2: Why You’re a Great Fit for the Job

Next, use one or two actual examples to sell yourself and your background, demonstrating why you’re a good fit for the job.

What did you do at a former job that was relevant to this position? Which of your previous projects would be beneficial to the new company?

How would your previous experience aid the company’s expansion? Maintain a humble demeanor while explaining your qualifications and demonstrating that you would be a valuable member of the team.

Use this paragraph to show that you’re truly enthusiastic about the job.

5. Third Paragraph: Why the Company Is a Great Fit for You

While it’s certainly important you’re a good fit for the job, it’s also important that the company is a good fit for you. “A cover letter typically describes why you’re great for a company but how will you benefit from getting hired?”

Asks Emily MacIntyre, a Team Development Manager at HubSpot. “We want to know why our company appeals to you, and how it will be a mutually beneficial working relationship.”

In the third paragraph, show you’re serious about growing and developing your career at this new company. What impresses and excites you about the company?

Is there something that you feel strongly about that aligns with the company’s goals? For example, the candidate in the sample letter used this space to show his personal commitment to environmental causes aligns with the company’s green initiatives.

6. Strong Closer and Signature

Don’t skimp on the last few phrases of your cover letter; it’s crucial to leave a good impression. Make it clear that you’re interested in the new role and that you’re available to talk about it at any moment.

Include your phone number as well as your email address. At this point, it’s up to the recruiter (rightfully) to determine how to proceed.

Last but not least, express gratitude for their time and concern. Finish with your entire name and a professional sign-off like “Best,” “All the Best,” or “Sincerely.” It is not necessary to sign in using a pen.

If you have any questions concerning Marketing Cover Letter Writing Tips and Examples, please feel free to use the comment box below and ask us your question. We will be very pleased to answer you.

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