Expo: WAEC Marketing Questions and Answers 2021/2022.
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The West African Examinations Council is an examination that is for all the west African country (Ghana, Nigeria, Sierra Leone, Liberia, and Gambia).
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WAEC Marketing Questions and Answers – 18th August 2021 Update.
For those of you having difficulties in the Objectives questions Kindly send some of the OBJ questions to us via the comment section or through this number “08126885401”. We will send you the answer for you to confirm it in the answers options you have there.
Wednesday 18th August, 2021.
- Marketing 2 (Essay) – 9:30am – 11:30am.
- Marketing 1 (Objective) 11:30 am – 12:30 pm.
(i) Rent Rates & Taxes.
(ii) Workforce Availability, Labor Skills & Costs.
(iii) Roads, Highways & Traffic Flow.
(iv) Proximity to Airport, Railway Stations & Ports.
(v) Markets & Local – Environment Factors.
(vi) Building Availability & Utility Costs.
(i) Receiving: operations that involve the assignment of trucks to docks, the scheduling and execution of unloading activities.
(ii) Storing: material’s movement from unloading area to its designated place in inventory.
(iii) Order Picking: the process of obtaining the right amount of the right products for a set of customer orders. This is the main and the most labour- intensive activity of warehouses.
(iv) Shipping: execution of packing and truck’s loading after picking, involving also the assignment of trucks to docks.
(v) Delivery: the transit time for transportation from the warehouse to the customer.
(2a) State five ways e-marketing can be abused?
1, Internet Fraud: one of the abuse of e-marketing is Internet fraud and hoaxes, and it has become a great and expensive problem in today’s high pace world of computers, it directly after e-marketing platform. It also raises the moral and ethical issues involved in the transactions of goods over the net and also who is trustworthy. There are many types of fraud that can be found on the Internet, the first of which are hoaxes.
2, Regulation: However, lack of regulation on the internet may cause frequent ethical abuses. Hence, there should be a check on the activities on internet because of the wider scope of it in future. E-business should establish a relationship based on trust both with the consumers and employees and should further develop it.
3, Lack of Ethics: Ethics affects all aspects of your business. It affects first and foremost the company’s brand image and subsequently how sales, marketing, and advertising principles are applied to the task of making company profitable for the long haul. Ethics affects your employees, and how they represent your company online, on the phone, in person, and all types of customer service and customer relations . Ethics play a big role in establishing the reputation of a business.
4, Hoaxes: Hoaxes are false emails being distributed as widely as possible to fool the largest number of Internet users, who believe they are helping others or serve a good cause. Unlike viruses, hoaxes don‘t represent a software threat your PC. But instead may affect the novice user in other ways: The loss of credibility of crucial information sent by mail. The flooding of mail boxes. Considered as spam. Damage the reputation of a person, corporation, and association.
5, Spam: Spam is flooding the Internet with many copies of the same message, in an attempt to force the message on people who would not otherwise choose to receive it. Most spam is commercial advertising, often for dubious products, get-rich-quick schemes, or quasi-legal services. Spam costs the sender very little to send — most of the costs are paid for by the recipient or the carriers rather than by the sender. There are two main types of spam- Cancellable Usenet spam- it is a single message sent to 20 or more Usenet newsgroups. Email spam: it targets individual users with direct mail messages.
(2B) Ajax LTD is a marketing company that intends to reach its customer through email. Explain five important of email to Ajax ltd operation?
The important of email to Ajax LTD operations are as follows:
Cost- effective – the costs of email marketing can be much lower than many other forms of marketing. There are no advertising fees, printing or media space costs.
Permission-based – your marketing list will be made up of people who have actively chosen to receive email communications from you. Customers who are genuinely interested in your products and/or services are more likely to engage with your business.
Conversions and increased sales – if you have a new promotion people can click on links and follow your call-to-action immediately. Email marketing is also effective at every stage of the buying process. For example, you can influence someone to choose your product, nurture the customer relationship post-transaction and also encourage future purchases.
Benchmark – you can compare your results against others in your industry. There are many free email marketing benchmarking reports available – you will find these by searching online. Benchmarking data can help you to evaluate and prioritise improvement opportunities.
Shareable – it’s easy for people to forward and share your email content, building your reputation by word-of-mouth or viral marketing. This may help influence new customers to become followers of your brand.
1. It helps to build the database.
2. It will help to increase frequency or quantity of purchase.
3.it can help to cross sell and enforce brand.
4. It helps to encourage customers to try your products.
(i)Marketing planning provides direction for all organization marketing effort.
(ii)Marketing planning help organization to raise finance for capital expenditure.
(iii)Marketing planning prevents time wasting on ineffectual marketing activities.
(iv)It save money by helping to ensure that the marketing budget is spent effectively.
(v)It helps to identify. prerequisites to planned activities.
(vi)It helps to generate more clients by communicating effectively.
The organization formed by Mrs Janet with other dry fish sellers is World Trade Organization (WTO).
(i)overseeing trade agreement.
(ii)Reducing trade barriers.
(iii)Reducing worldwide tariffs.
(ii)Organizational buying is based on derived demand.
(iv)Few Buyers And Large Volume.
(i)Industrial Goods Marketing; The industrial market consists largely of companies transacting business in hard goods such as machinery, materials, chemicals, vehicles and office furniture and supplies. The buyers are often manufacturers; the sellers are known as suppliers.
(ii)Professional Services; Marketing Another subset of B2B is professional services, which consists of providing consulting or delivery of business needs such as marketing, information technology, human resources, benefits planning, management consulting and payroll.
(iii)Government Supplier; Contracts Working with governments provides a variety of opportunities and challenges. A contract with a municipal, state or federal agency means having a solid client that will honor its obligations and pay you on time.
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Recommended: WAEC Timetable for School Candidates (May/June)
WAEC Exam Pattern and Paper Formats.
Marketing Objective Paper 1 has 50 Objective questions. OBJ questions are the questions that require you to pick either A, B, C, and so on, while paper 2 is the theory.
Theory questions are also known as Essay questions. All Marketing Theory Questions are in paper 2 and they require detailed written answers.
Marketing OBJ Answers 2021 to Paper 1 Questions (Objectives)
Schoolflash.com.ng have provided a detailed WAEC Marketing samples OBJ answers 2021 to paper 1 question (Objectives) just to help you prepare better for the actual exam.
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See Also: WAEC Syllabus
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